Back in April, I wrote 6 Reasons Why Squarespace is an Excellent Choice. In that article, I immediately begin by telling you that Squarespace isn’t designed to be a platform for everyone.
If you’re a Squarespace designer, you may run into snags where a client wants styling or a feature that isn’t easily doable in Squarespace. This list will help you to form questions to ask every potential client and make sure you’re designing on the best platform for your client.
6 Reasons Why You Shouldn’t Use Squarespace
You need more customization than Squarespace offers.
But (and it’s a big but), Squarespace won’t help you troubleshoot a website until you remove those customizations. They don’t provide support for your customizations and it’s not always easy to make things look just so.
If you aren’t completely happy with the customization options in the Style Editor, you may end up needing a developer to overwrite the Squarespace template to create a new style.
You need to add features.
Brine is a solid Squarespace template and one of the most popular ones for designers right now. But it doesn’t have a back-to-top button, which is a heavily requested feature.
That means finding code or having a developer add a back-to-top button for you.
You may also want the ability to:
add more SEO options
change how the Squarespace forms work
automatically optimize your images
show your pages in another language
add more cookie banner options
filter your blog posts
These aren’t things you can do with the basic Squarespace platform. Instead, you’ll need to add custom code or even change platforms to get access to some of these features.
You want to run a membership website.
If you need to securely restrict content access to members only, Squarespace might not be for you.
You don’t like unexpected changes.
Recently, Squarespace changed the cookie banner not once, but twice with very little notice. Developers and designers were sent scrambling to fix their cookie banner code across the websites they maintained.
Squarespace makes these changes to make the website creation experience better for the majority of their customers. It’s admirable and I appreciate it.
But, unfortunately, those changes may change your site in a way that conflicts with your past design choices. Without advanced notice, you may also find yourself scrambling to fix what wasn’t broken.
You want access to hosting options.
Squarespace is an excellent all-in-one platform where you can get a domain, get hosting, and design your website.
But if you want options (perhaps a hosting service made for high-traffic websites), you’ll need to look elsewhere.
You want a multilingual e-commerce experience.
Multiple languages isn’t a feature offered by Squarespace, but it’s possible to add support for other languages with custom code.
But if you also run a store? The Squarespace payment page only has one language option (your default site-wide language). No code currently can touch that page, so you’re left directing your multi-language audience to the same page.
What to do if Squarespace isn’t a good fit
Don’t panic! Squarespace is great for simple websites, but you will run into clients who could use a different platform.
For example, WordPress and Shopify are both great and have their own list of pros and cons.
As a Squarespace designer, you can network with designers that specialize in those platforms or you can team up with a developer who can develop on the platform of your choice.
If Squarespace isn’t an important part of your niche, consider branching out and providing the best platform for your clients. Sometimes that’s Squarespace, and sometimes that’s another platform entirely.
What platform do you design for? Are you considering other platforms for your clients? Leave a comment and let me know.