PayLab Networks was a new startup looking for a brochure-style website. They had a brand and a simple color palette, but needed a website built around their basic brand. They had previously been linking interested parties to a single non-interactive image about their company, but that wasn't professional enough for serious investors.
Their main website goals were to:
- look professional, serious, and trust-worthy
- have a dedicated place potential investors could go to learn more about the company
- have a way for potential investors to contact the company
Finding a Solution
The name of the game with a new startup is speed. Building a usable (and professional) website quickly was important so investors could learn more about the company at trade shows and after networking.
Originally, PayLab had wanted a WordPress website, but after realizing that they didn't need the ability to blog and had technical people on hand, I encouraged them to go with a static site.
This particular solution involved using a one-page website to get all information out in front of potential investors right away.
Mockup of their product. It was important to immediately show what investors might be investing in.
A bit of CSS Animation magic. Text zooms in from the sides as you scroll down. A small addition that made the website look more put together and technical.
Breakdown of their product. You only have a short period of time to explain your product and how it benefits customers. This website was made to break down that info in easy-to-digest bites for non-technical visitors.
Contact form. An easy-to-use contact form is found at the bottom of the page. Once visitors read a bit about the product, they can then contact the owner for more information.